To help people help themselves. It is an extremely important aspect of this venture. The aim is not for profit but to create a business that gets people to realise that if they want to change the world they should do it themselves. This means alleviating poverty and creating a greener future.
It comes down to a choice. Either you believe anything is possible and the state of the world can change for the better or you resign yourself to the fact that there’s nothing you can do. Arthur C Clark wrote that “When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.” The same principle applies to life. If you believe that you can’t make a difference then you won’t. It takes visionaries to point out that anything is possible. That as long as you believe that there is a way you will never stop looking for it.
Ugesi Gold is a social business that promotes women-empowerment. By starting micro-utility franchises in rural and informal settlements a tangible difference can be made for people who still have to live in the dark. By exploiting the versatility of renewable energy and a simple franchise business model these micro-utility businesses can be started across Sub-Saharan Africa. Ugesi links less privileged communities with the funding required to launch their own small mobile power station businesses. These franchises will feed back into Ugesi where the funds will be utilized to aid more communities with renewable energy solutions.